Archives for January 2017

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Myth: Cheap Stock Photos are too Expensive

Content marketing professionals need to create original articles in order to become successful in social media. While content creation requires magical words, cheap stock photos often complement the core message. In fact, finding the right picture can help you capture more audience and establish brand continuity. If you are a blogger, marketer or an entrepreneur, adding pictures to your content improves the experience of your visitors. However, there are certain myths that surround stock photography. Being too expensive is one.

Cheap stock photos are very expensive.
FALSE: Stock photography, in fact, is cheap. Can you imagine how much it will cost you if you were to take your own pictures? Conducting your own professional photoshoot could cost anywhere between $10,000 and $50,000. First, you need to use a very good camera in order to come up with the highest quality images. You also need to get models. You even need to pay for the location and labor.

Although you are the only one to use your photos, most customers do not have the means to buy them. On the other hand, cheap stock photos are available for very affordable prices. There are lots of stock photo agencies that offer all types of subscription plans to suit your creative needs. I’m sure there is one that will suit your budget as well. With a wide selection of cheap images, you will surely find what you are looking for to increase your conversion rates.

Why should you resort to stock photography instead?
If you use cheap stock photos on your website, you will be supporting the artists and photographers who created the work. Plus, you will be getting images in much affordable prices. There are many stock images that will surely suit your business and industry. There is BigStock, Shutterstock, iStock and Fotolia. Adobe even launched its own stock website, Adobe Stock, which is integrated with its other Creative Cloud applications. Adobe Stock’s integration with Creative Cloud software allows you to directly manage your content marketing campaigns.

Another myth surrounding the stock photography industry is “Stock photos are stagnant collections.” Everyday photographers and artists from around the world are contributing images. Stock photo agencies update their libraries if not every day, every week. In order to get the best stock image, be sure to make your search more specific.

CONCLUSION
To sum it all up, cheap stock photos are efficient tools of content marketing. If you need high-quality images, you will surely do great with pictures from BigStock, Shutterstock, iStock, Fotolia, Adobe Stock and many more. Use stock photos to support artists and to keep your clients happy. These photos streamline your content creation and blog writing efforts. It is up to you to find the best image to complement your core message. Happy downloading!